Tips For Designing Your Next Exhibit Display

Exhibit display is a critically important factor in the overall success of your next trade show exhibit. It is estimated that trade show attendees spend only three seconds looking at a given exhibit display as they decide if it is worth further investigation or not, so you must grab people’s attention.

Don’t fixate on company definitions or mission statements, but rather messages that will prompt trade show visitors to stop at your booth to find out more information. After all, you’re there to provide interested parties with the information that they need to know about your product or service that will also, hopefully, lead to a sale. So, start with a few basic messages that whet the curiosity or imagination, yet point in the direction of your service or product being the most viable solution.

When taking certain practical aspects into exhibit display design, think about ease of packing and shipping or traveling with the proposed exhibit display. If you cannot easily pack everything away, chances are the display will not last very long. Besides that, if your display starts looking shabby, you’re going to see a decline in the number of visitors that stop by.

If you are unable to pack away your exhibit display sufficiently for traveling, then you must consider the complications and expense of shipping



the display every time there is a trade show or other event where you want to set up a display booth.

Rent a display unit before you buy one. Research shows that as many as 45% of first time trade show exhibitors don’t return to another show. Also, many display dealers will let you put anywhere from 50-100% of your rental cost toward purchase at a later time, if you decide it’s an investment worth making.

Practice the setting up of your display as well as working with it to provide information well before you find yourself at your first trade show. As they say, practice makes perfect. You’ll feel much more prepared once you’ve gone through several dry runs with some willing friends or family members.